From Squash Magazine
A game long appreciated for its intensity and precision is undergoing a transformation in the U.S. Look no further than the results at the British Junior Open this week. US Squash, led by CEO Kevin Klipstein, is redefining the sport’s reach, ensuring it thrives in schools, communities, and professional arenas across the nation. Through innovation, strategic partnerships, and a clear focus on accessibility, the organization is pushing squash into new territories: both figuratively and literally.
Twenty years ago, few Americans recognized squash as anything more than a vegetable. According to Klipstein, awareness was dismal. “A brand study showed that 90% of people globally knew squash; in the U.S., it was 10%,” he said. Two decades later, that equation is shifting.…
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